Privacy Policy & Terms of Service

 Last Updated: February 4, 2026

Aurora Sunrise Family Dental (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.asfdental.ca or use our dental services.

1. Information We Collect

Personal Information You Provide:

• Contact Information: Name, email address, phone number, mailing address
• Health Information: Dental and medical history, treatment records, X-rays, insurance details
• Appointment Information: Preferred dates, times, and reasons for visits
• Payment Information: Billing address, payment method details (processed securely through third-party payment processors)
• Communication Records: Messages sent through contact forms, emails, or phone calls

Information Collected Automatically:

• Usage Data: IP address, browser type, device information, pages visited, time spent on pages
• Cookies and Tracking: We use cookies, web beacons, and similar technologies to enhance your browsing experience and analyze website traffic
• Google Analytics: We use Google Analytics to understand how visitors interact with our website (anonymized data)

2. How We Use Your Information

We use your personal information to:

• Provide Dental Services: Schedule appointments, deliver treatment, maintain health records
• Communicate With You: Send appointment reminders, treatment updates, and respond to inquiries
• Process Payments: Handle billing, insurance claims, and payment processing
• Improve Our Services: Analyze website usage, gather feedback, and enhance patient experience
• Marketing Communications: Send newsletters, special offers, and oral health tips (you can opt-out anytime)
• Legal Compliance: Meet regulatory requirements under Ontario healthcare laws and the Personal Health Information Protection Act (PHIPA)

3. How We Share Your Information

We may share your information with:

Healthcare Providers:

• Dental specialists, laboratories, and other healthcare professionals involved in your treatment
• Insurance companies for claims processing and verification

Service Providers:

• Payment processors (e.g., credit card companies)
• Practice management software providers
• Website hosting and analytics services (Google Analytics)
• Email marketing platforms (only if you’ve opted in)
• IT support and security services

Legal Requirements:

• When required by law, court order, or regulatory authority
• To protect our rights, safety, or property
• In connection with legal proceedings

Business Transfers:

• In the event of a merger, acquisition, or sale of our practice

We never sell your personal information to third parties for marketing purposes.

4. Data Retention

We retain your personal health information in accordance with:

• Ontario Regulation 991 (Records of Dental Treatment): Minimum 10 years from the date of last treatment for adults; until age 28 for patients under 18
• Billing Records: 7 years as required by the Canada Revenue Agency
• Website Analytics: Up to 26 months (Google Analytics retention settings)

After the retention period, we securely destroy or anonymize your information.

5. Your Privacy Rights

You have the right to:

• Access: Request copies of your personal and health information
• Correction: Request corrections to inaccurate or incomplete information
• Deletion: Request deletion of your information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing emails at any time using the unsubscribe link
• Restrict Processing: Request limitations on how we use your information
• Data Portability: Receive your information in a structured, machine-readable format
• Withdraw Consent: Withdraw consent for optional uses of your information

To exercise these rights, contact our Privacy Officer (details below).

6. Cookies and Tracking Technologies

What Are Cookies? Cookies are small text files stored on your device that help us improve your website experience.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality (e.g., session management)
• Analytics Cookies: Google Analytics to understand visitor behavior
• Marketing Cookies: Track ad performance (if applicable)

Managing Cookies: You can control cookies through your browser settings. Note that disabling cookies may affect website functionality. Learn more at www.allaboutcookies.org.

Google Analytics: We use Google Analytics with IP anonymization enabled. You can opt out using the Google Analytics Opt-out Browser Add-on.

7. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Electronic records stored on secure, password-protected servers
• Physical Security: Locked filing cabinets for paper records
• Access Controls: Limited access to authorized staff only
• Regular Audits: Periodic security assessments and updates

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children’s Privacy

Our services are intended for all ages. For patients under 18, we require parental or guardian consent to collect and process health information. We comply with PHIPA requirements regarding minors’ health records.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., insurance providers, dental associations). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Last Updated” date at the top indicates when the policy was last revised. We encourage you to review this page regularly.

11. Contact Us

Privacy Officer: Aurora Sunrise Family Dental
15017 Yonge St Unit 102
Aurora, ON L4G 1M5
Canada

Email: [reception@afsdental.ca]
Phone: [(866) 518-0138]

For privacy-related questions, complaints, or to exercise your rights, please contact us using the information above. If you are not satisfied with our response, you may contact the Information and Privacy Commissioner of Ontario (IPC) at www.ipc.on.ca.

Terms of Service

Last Updated: February 4, 2026

Welcome to Aurora Sunrise Family Dental. By accessing our website (www.asfdental.ca) or using our dental services, you agree to comply with and be bound by these Terms of Service. Please read them carefully.

1. Acceptance of Terms

By visiting our website, scheduling an appointment, or receiving dental services from Aurora Sunrise Family Dental, you acknowledge that you have read, understood, and agree to these Terms of Service and our Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Description of Services

Aurora Sunrise Family Dental provides comprehensive dental care services, including but not limited to:

• General dentistry (examinations, cleanings, fillings, extractions)
• Pediatric dentistry
• Cosmetic dentistry (teeth whitening, veneers)
• Restorative dentistry (crowns, bridges, implants)
• Orthodontics (braces, clear aligners)
• Emergency dental care
• Periodontal and endodontic treatments

Services are provided by licensed dental professionals in accordance with Ontario dental regulations and the Royal College of Dental Surgeons of Ontario (RCDSO) standards.

3. Eligibility and Age Restrictions

Age Requirements:

• Users must be at least 18 years old to book appointments or consent to treatment independently.
• For patients under 18, a parent or legal guardian must provide consent and be present during treatment (except where permitted by law).

Capacity to Consent: By booking an appointment, you confirm that you have the legal capacity to consent to dental treatment.

4. Appointments and Scheduling

Booking Appointments: Appointments can be scheduled via phone, email, or our online booking system (if available). Appointment requests are not confirmed until you receive confirmation from our office.

Cancellations and No-Shows:

• Please provide at least 24 hours’ notice for cancellations or rescheduling.
• Late cancellations (less than 24 hours) or missed appointments may result in a cancellation fee.
• Repeated missed appointments may result in removal from our patient roster.

Wait Times: While we strive to maintain punctual appointments, occasional delays may occur due to emergencies. We appreciate your understanding.

5. Payment and Fees

Accepted Payment Methods: We accept cash, debit, credit cards, and electronic transfers.

Payment Terms:

• Payment is due at the time of service unless alternative arrangements have been made.
• We directly bill most dental insurance providers. You are responsible for any amounts not covered by insurance.
• Outstanding balances may be subject to late fees or collection actions.

Estimates and Insurance:

• Treatment cost estimates are approximate and subject to change based on actual procedures performed.
• While we assist with insurance claims, we are not responsible for coverage denials or limitations.
• You remain ultimately responsible for payment, regardless of insurance coverage.

Canadian Dental Care Plan (CDCP): We accept CDCP coverage. Please present your eligibility confirmation at your appointment.

Refunds:

• Refunds are considered on a case-by-case basis for services not rendered.
• Refunds for services already performed are not provided, except in cases of documented provider error.

6. User Obligations and Acceptable Use

Your Responsibilities:

• Provide accurate and complete health information, including medical history, medications, and allergies.
• Inform us promptly of any changes to your health status or contact information.
• Follow post-treatment care instructions provided by our dental team.
• Treat our staff, premises, and other patients with respect.

Prohibited Activities: You may not:

• Provide false information or impersonate another person.
• Engage in disruptive, abusive, or threatening behavior toward staff or patients.
• Use our website to transmit malicious code, spam, or harmful content.
• Attempt to gain unauthorized access to our systems or patient records.
• Violate any applicable laws or regulations.

Consequences of Violations: We reserve the right to refuse service, terminate your patient relationship, or take legal action for violations of these Terms.

7. Intellectual Property

Ownership: All content on www.asfdental.ca, including text, images, logos, graphics, videos, and software, is the property of Aurora Sunrise Family Dental or our licensors and is protected by Canadian and international copyright, trademark, and intellectual property laws.

Restrictions: You may not:

• Copy, reproduce, modify, distribute, or publicly display our website content without written permission.
• Use our name, logo, or branding for commercial purposes.
• Reverse engineer or extract source code from our website.

Limited License: We grant you a limited, non-exclusive, non-transferable license to access and use our website for personal, non-commercial purposes only.

8. Medical Disclaimer and Limitation of Liability

Not a Substitute for Professional Advice: Information on our website is for general informational purposes only and does not constitute medical or dental advice. Always consult with a licensed dental professional for diagnosis and treatment recommendations.

No Guarantees: While we strive to provide high-quality dental care, we cannot guarantee specific treatment outcomes. Dental procedures carry inherent risks, which will be discussed with you before treatment.

Limitation of Liability: To the fullest extent permitted by Ontario law:

• Aurora Sunrise Family Dental, its dentists, staff, and affiliates are not liable for any indirect, incidental, consequential, or punitive damages arising from your use of our website or services.
• Our total liability for any claim shall not exceed the amount you paid for the specific service in question.
• We are not liable for treatment outcomes resulting from your failure to follow post-treatment care instructions or disclose relevant health information.

Emergencies: Our website is not for emergency use. If you are experiencing a dental emergency, call our office immediately or visit the nearest emergency room.

9. Termination and Modification

Termination by You: You may terminate your patient relationship with us at any time by notifying us in writing. Outstanding balances remain payable.

Termination by Us: We reserve the right to terminate our patient relationship with you for reasons including but not limited to:

• Non-payment of fees
• Missed appointments without notice
• Abusive or threatening behavior
• Failure to follow treatment recommendations
• Providing false information

Modification of Terms: We may modify these Terms of Service at any time. Changes will be posted on our website with an updated “Last Updated” date. Continued use of our services after changes constitutes acceptance of the revised Terms.

Service Changes: We reserve the right to modify, suspend, or discontinue any aspect of our services or website at any time without prior notice.

10. Governing Law and Dispute Resolution

Governing Law: These Terms of Service are governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.

Jurisdiction: Any disputes arising from these Terms or your use of our services shall be subject to the exclusive jurisdiction of the courts located in Ontario, Canada.

Dispute Resolution: We encourage you to contact us first to resolve any concerns. If informal resolution is unsuccessful, disputes may be resolved through:

1. Negotiation
2. Mediation (if mutually agreed)
3. Binding arbitration or court proceedings in Ontario

11. Regulatory Compliance

Aurora Sunrise Family Dental operates in compliance with:

• Personal Health Information Protection Act (PHIPA) – Ontario health privacy law
• Royal College of Dental Surgeons of Ontario (RCDSO) – Professional standards and regulations
• Regulated Health Professions Act (RHPA) – Ontario health profession regulations
• Accessibility for Ontarians with Disabilities Act (AODA) – Accessibility standards

12. Accessibility

We are committed to providing accessible services to all patients. If you require accommodations due to a disability, please inform us in advance, and we will work with you to meet your needs in accordance with AODA requirements.

13. Severability

If any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.

14. Entire Agreement

These Terms of Service, together with our Privacy Policy, constitute the entire agreement between you and Aurora Sunrise Family Dental regarding your use of our website and services, superseding any prior agreements or understandings.

15. Contact Information

Aurora Sunrise Family Dental
15017 Yonge St Unit 102
Aurora, ON L4G 1M5
Canada

Email: [reception@afsdental.ca]
Phone: [(866) 518-0138]
Website: www.asfdental.ca

For questions about these Terms of Service, please contact us using the information above.

Acknowledgment: By using our website or services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and Terms of Service.